Cooking with PAMA Contest
OFFICIAL RULES • NO PURCHASE NECESSARY
PURCHASE WILL NOT IMPROVE CHANCE OF WINNING.
VOID IN CALIFORNIA, HAWAII, NEW HAMPSHIRE, TENNESSEE,
UTAH, PUERTO RICO, U.S. TERRITORIES AND WHERE PROHIBITED.
CONTEST BEGINS OCTOBER 15, 2009 AT 12:00:01 AM ET AND
ENDS AT 11:59:59 PM ET JANUARY 15, 2010.

ELIGIBILITY: The Cooking with PAMA (Contest) is open to legal U.S. residents, except residents of California, Hawaii, New Hampshire, Tennessee, Utah, Puerto Rico, U.S. Territories and where prohibited, who are 21 years of age or older, a registered account holder and PAMA page fan. Employees, officers and directors of Heaven Hill Distilleries, Inc. (Sponsor), its parent, subsidiaries, retailers and affiliates, FOOD & WINE magazine, American Express Publishing Corporation, Wildfire Interactive, Inc., Mission Data, Keller Crescent Advertising, GameSafe, Inc. (Partners) and their family members, or those living in the same household of each, are not eligible to enter or win this Contest.

TO ENTER: The Contest begins on October 15, 2009 at 12:00:01 a.m. Eastern Time (ET) and ends on January 15, 2010 at 11:59:59 p.m. ET (Promotion Period). To be considered for judging, all entries must be submitted by November 15, 2009. Sponsor’s clock shall be the official clock of the Contest. Entries will be accepted in the following categories: appetizer, entrée, dessert, and posted on the Contest site immediately following submission, provided the Entrant agrees to be bound by the Official Rules at time of entry.
Visit www.facebook.com, sign in to (or create) your user account, then access the PAMA Liqueur page at www.facebook.com/pamaliqueur, complete the entry form and upload your photo during the Promotion Period.
Each Entrant is encouraged to keep a copy of his/her entry (recipe name, ingredients, preparation instruction and photo) for his/her file.
Additional details are in Entry Qualifiers and Winner Selection/Judging Criteria sections below. Limit: one (1) entry per person per recipe category. All entries submitted become the property of the Sponsor. Entries will not be acknowledged or returned. Any entry obtained or submitted outside authorized, legitimate channels, or not in compliance with these Official Rules, will be void. Multiple entries from the same Entrant in the same category and/or duplicate entries will be void. Sponsor is not responsible for entries that are not received, are late, incomplete, ineligible or misdirected. By entering the Contest, each Entrant agrees to be bound by the Official Rules, which are available online at www.facebook.com/pamaliqueur. All Entrants must have a valid email address. Should a dispute arise as to the identity of an Entrant, the person named as the authorized account holder of the email address provided at the time of registration, will be deemed the Entrant. Should multiple names be listed on the email account, the first name listed will be considered the primary account holder and, therefore, the Entrant.

ENTRY QUALIFIERS: As entries are submitted, they will be reviewed by judges to determine whether they meet all entry requirements. Only those entries meeting all requirements will be eligible for judging. Entry form must be complete and in English.
To be considered for judging, each entry must include 1) the completed entry form, 2) the Entrant’s original recipe name, 3) the recipe ingredients (no more than twelve (12) ingredients may be used in the recipe; ingredients must include at least 3 TBS of PAMA Pomegranate Liqueur and cocktail or sauce recipes will not be accepted), 4) the instructions for preparing the recipe, including measurements (if the recipe includes any brand name products, those items will be converted to generic/non-proprietary products), 5) a photo featuring the recipe (submitted in the following formats: .jpg, .gif or .png with a file size maximum of 15MB), 6) Entrant confirmation that he/she agrees to participate and comply with the Official Rules and 7) Entrant agreement to become a PAMA page fan. Entries may not have previously entered or won a recipe contest of any kind, must be unpublished and the original work of the Entrant, and the Entrant must own all rights to the entry, including copyright, trademark and publicity rights.  Photo should not include any identifiable person(s) without permission. Any entry that, in the opinion of the judges and Sponsor, was fraudulently created, infringes upon the rights of others or is incomplete, unreadable, defamatory or offensive will be disqualified.
Each Entrant, by checking the box indicating that he/she agrees to be bound by the Official Rules, certifies that he/she has the right, and does thereby authorize Sponsor, to publish the entry submitted (or portions thereof as edited or selected at Sponsor’s discretion, including the replacement of any recipe item with the similar/equivalent substitution of a generic/non-proprietary item), in print, audio, video, internet or other media and to use the idea encompassed in the entry in perpetuity. Entrant further certifies that he/she has obtained permission from any person whose name or likeness is used in the entry, and publication of the entry will not infringe on the rights of any third party. Should an entry be selected as a Finalist, the Entrant will be contacted (via the email address provided at time of entry), to complete a release and license agreement, authorizing Sponsor to publish the entry (or portions thereof as edited or selected at Sponsor’s discretion), in print, audio, video, internet or other media and to use the ideas encompassed in the entry in perpetuity. Additional details are in To Enter section above and Winner Selection/Judging Criteria section below.

WINNER SELECTION/JUDGING CRITERIA: Entries meeting eligibility and entry requirements will be judged in two ways to determine Finalists: 1) registered site visitors may vote once per day during the Promotion Period for their favorite recipe and photo, and the ten (10) entries receiving the greatest number of votes will be declared Voter Finalists, 2) representatives of PAMA Pomegranate Liqueur (PAMA panel), will judge all entries to select ten (10) additional Finalists. The ten (10) Finalists selected by the PAMA panel will be judged in two stages: first, the recipe will be judged and, second, if the recipe scores well, the photo will be judged. The ten entries with the highest combined ranking as judged by the PAMA panel will be named Panel Finalists. If both the online voters and the PAMA panel select one or more of the same entries, additional Finalist(s) will be selected by the PAMA panel so that no fewer than 20 Finalists will be declared. Recipes will be judged by the PAMA panel with the following equally weighted criteria:  •Originality/creativity of recipe •Unique use of PAMA within the recipe  •Appropriateness of recipe name.  Photos will be judged by the PAMA panel based on the following equally weighted criteria: •Originality of message  •Expression of enthusiasm  •Quality of image.
Finalists will then be judged by a panel of Top Chef cheftestants, to determine one Grand Prize and three First Prize Winners. Recipes will be judged with the following equally weighted criteria: •Use of PAMA to enhance the overall taste of the recipe •Uniqueness of recipe •Taste appeal of ingredient combination. Photos will be judged based on the following equally weighted criteria: •Originality of message •Expression of enthusiasm •Quality of image. The entry with the highest combined ranking will be declared the Grand Prize Winner. The three (3) entries with the next highest combined rankings will be declared First Prize Winners.
BREAKING TIES: Ties to determine Finalists selected by online voting, if any, will result in the PAMA panel selecting a sufficient number of tied entries to determine ten (10) total Voter Finalists.  Ties to determine Finalists selected by the PAMA panel, if any, will be broken by re-judging the tied entries until ties are broken.  Ties to determine Winners, if any, will be broken by tallying the combined recipe score with the photo expression of enthusiasm score, and the Entrant with the highest total will be declared the tie-breaker winner.  If a highest total tie remains, those entries’ scores will be used to determine the tie-breaker winner in the following order: 1) uniqueness of recipe score + taste appeal of ingredient combination score, 2) total recipe score, 3) sum total of the taste appeal of ingredient combination score + photo originality of message score, 4) taste appeal of ingredient combination score only.
Judging to determine Finalists will occur between November 16 and December 15, 2009. Judging to determine Winners will occur between December 16, 2009 and January 15, 2010. The decisions of the Judges and Sponsor will be final and binding.
Additional details are in To Enter and Entry Qualifiers sections above.

PRIZES: Grand Prize (1): A 2-night trip for two (2) to Aspen, Colorado, June 18-20, 2010. Trip includes admission to the FOOD & WINE Classic in Aspen, round trip coach airfare from major airport nearest winner’s residence, 2 nights’ hotel accommodations (one room, double occupancy) at a Sponsor-specified hotel and $2,000.  ARV of trip is $6,800. Actual value may vary depending on winner’s point of departure, hotel selected and fare fluctuations. Difference between ARV and actual value, if less or any, will not be awarded. Trip must be taken on dates specified or prize will be forfeited. Winner must accept prize in its entirety, or prize will be forfeited, however, any unused portion of prize by winner will be forfeited. Travel arrangements must be made a minimum of sixty (60) days prior to travel with agency selected by Sponsor. Any expenses not listed as included are the responsibility of the winner.  Sponsor is not responsible for flight cancellations, weather conditions or accommodation requests beyond its control, or the inability of winner or guest to travel in accordance with rules and restrictions. First Prize (3): A PAMA logo gift pack (items selected by Sponsor), and a one-year subscription to FOOD & WINE magazine. ARV of prize is $80. Total ARV of all prizes is $7,040. Sponsor reserves the right to substitute a prize based on availability. Taxes on prizes, if any, are the responsibility of the winner.

WINNER NOTIFICATION/RELEASES: Sponsor will attempt to notify potential Finalists via email on or about December 16, 2009, and potential Winners on or about January 15, 2010. Potential Finalists will be required to complete, sign, have notarized and return (within 3 days of receipt), a license agreement and an affidavit of eligibility, liability and (where permitted) publicity release. Any person appearing or named in the entry will also be required to complete a liability/publicity release and license agreement. Guest of Grand Prize Winner must be 21 or over and will be required to complete a liability and (where legal) publicity release prior to travel. Failure to return documents within the designated time period may result in forfeiting any prize that may have otherwise been awarded. Any prize or prize notification returned as undeliverable or refused will result in disqualification of Entrant, and Sponsor may name an alternate winner. By accepting a prize, Winner consents (where legal) to Sponsor’s use of his/her name, likeness, photographs, biographical information, statements and entry (in its entirety or as edited by Sponsor), including use by any person or group designated by Sponsor for purposes of advertising, promotion and publicity without notice or compensation.

LIMITATION ON LIABILITY: Entrants agree to release, discharge, indemnify and hold harmless Sponsor, its parent companies, subsidiaries and affiliates, Partners and each of their respective officers, directors and employees, representatives and agents from and against any claims, damages or liability due to any injury, damage or loss (including death) to any person or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in any Contest-related activity (including but not limited to travel related thereto) or participation in the Contest. Sponsor is not responsible for any telephone, computer or network malfunction or error, or for computer virus or damage caused to Entrant’s computer from access to Contest web site. If Sponsor cannot run this Contest as planned due to any cause beyond the reasonable control of Sponsor which corrupts or affects the administration, security, fairness, integrity or proper conduct of the Contest, then Sponsor may cancel, terminate, modify or suspend that portion of the Contest. If Sponsor terminates the Contest prior to its scheduled end date, Sponsor will determine Winners from all eligible entries received as of termination date and will post notice of such termination at www.facebook.com/pamaliqueur. Sponsor is not responsible for any typographical or other printing error(s) in the offer or administration of the Contest, including, but not limited to, error(s) in the printing or posting of the offer or in these Official Rules, the selection or announcement of the Winners or the distribution of any prizes. Contest will be governed according to U.S. law. For details on how, in addition to the ways stated in these Rules, Sponsor may use information collected from Entrants, see Sponsor’s privacy policy at www.pamaliqueur.com.

WINNERS’ LIST: Winners will be available online from January 16, 2010 through February 1, 2010 at www.facebook.com/pamaliqueur.

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SPONSOR: Heaven Hill Distilleries, Inc., 1064 Loretto Road, Bardstown KY 40004.
FOOD & WINE magazine and the FOOD & WINE Classic in Aspen are properties of American Express Publishing Corporation, and not participants or sponsors of this promotion. ©All rights reserved.
Facebook is neither a sponsor nor administrator of this promotion, and is not responsible for its content or prizes.