Lägg till bokmärkeSearch Results for “David Ogilvy”
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Generating recommendation...
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
723 have added it and written 66 reviews
Facebook-användare says: “Simple, direct and objective. A clever books that contains many useful infos on advertising. I l...”
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David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques th...
471 have added it and written 29 reviews
Dan says: “One of the greatest advertising thinkers of all time. David Ogilvy's experience as a salesman, a...”
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Generating recommendation...
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
84 have added it and written 7 reviews
Faye says: “Wonderful guide for understanding advertising and marketing methods and the industry in general. ...”
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A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
74 have added it and written 4 reviews
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Generating recommendation...
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
37 have added it and written 5 reviews
Ben says: “A classic. I read a version published in '82. I think there is an updated version with pictures...”
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Generating recommendation...
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinatin...
29 have added it and written 6 reviews
Randy says: “Don't read this book because it's well-written...because the truth is it's not written particular...”
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