I agree with Tim and say BOOOOO! This is contrite pop-crap which Bloom wrote to get rich and he did. He got something like a million dollar advance to write this, which makes me want to open this book poop in it, smash it shut, and put it back on the library shelf so anyone else thinking to pick it up will know exactly what it is from the smell. Conversly I did like his earlier work like Theory of Reading and what not. I prefer to read them rather than deficate in them. So, kudos for that Bloom.