Blue Ocean Strategy is exceptional. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim Chan and Mauborgne, Renée tackles an esoteric topic in a manner that is easy to understand. This was my first exposure to the idea of blue oceans and red oceans. The logical arrangement of the text allowed for an initial overview and a subsequent detailed and more rigorous analysis of the blue ocean strategy.
Blue oceans strategy seeks to make direct compe... (show more)

Blue Ocean Strategy is exceptional. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim Chan and Mauborgne, Renée tackles an esoteric topic in a manner that is easy to understand. This was my first exposure to the idea of blue oceans and red oceans. The logical arrangement of the text allowed for an initial overview and a subsequent detailed and more rigorous analysis of the blue ocean strategy.
Blue oceans strategy seeks to make direct competition among companies based on price and value less relevant through the introduction of value innovations. The strategy offers firms an easy to follow method by which they could ‘think outside the box’. In addition to these the authors offer a blue print for recognizing thoughts that result from thinking outside the box imposed by existing industry structure. The take away here is to be focused, divergence and compelling tag line.
I enjoyed reading about the differences between technological innovation and value innovation. This discussion was enlightening. This text is recommended to anybody remotely interested in the organization of markets, industries, and firms. The ideas shared in this book will most likely put a neat framework around the ideas you may have already toyed with. One of the best texts I have read lately. (show less)