Coercion: Why We Listen to What "They" Say
Noted media pundit Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of why we buy what we buy, and helps us recognize when we're being treated like consumers instead of human beings.
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Clearly written and provocative. Not as ground-breaking as it was 9 years ago, but still a must-read for anyone interested in the impact of media on the individual. Rushkoff's call for media literacy courses in public schools is as relevant as ever.
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An interesting view, and reminds me a little bit of Neil Postman. The view is very right wing and conservative. I am not sure I accept that society does have control and we have to battle against them. I think it is more complicated then Rushkoff thinks and there are greater issues. At the bottom of the book though is an interesting issue as to how and what degree are we influenced by the media and what affect does that have on us as people? Rushkoff believes that the media influences us high... (show more)
An interesting view, and reminds me a little bit of Neil Postman. The view is very right wing and conservative. I am not sure I accept that society does have control and we have to battle against them. I think it is more complicated then Rushkoff thinks and there are greater issues. At the bottom of the book though is an interesting issue as to how and what degree are we influenced by the media and what affect does that have on us as people? Rushkoff believes that the media influences us highly. The question of deception is interesting. (show less)
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