Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process.
Remember that we don̵... (show more)
Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process.
Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way.This book provides insights that can broaden our horizons and shape our lives. (show less)
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Insightful ways to think about changing other people's minds and perceptions. Written by a Harvard Professor, I believe. Gave me one of my favorite... (show more)
Insightful ways to think about changing other people's minds and perceptions. Written by a Harvard Professor, I believe. Gave me one of my favorite descriptive analogies. Just ask ;) (show less)
The examples cited are mostly from history and politics. The author's source of research are the Clinton and Bush campaigns, Tatcher, old civil war... (show more)
The examples cited are mostly from history and politics. The author's source of research are the Clinton and Bush campaigns, Tatcher, old civil war stories, freudian psychoanalysis dribble and the sorts.
The annoying bit for me is potentially the style of writing. Instead of moving from one example to the next when you progress along the chapters; the same characters and scenarios are repeated...
Potentially a good read if you're running for some political position; but if you're reading this to get a handle on your spouse or gf; give it a pass... (show less)
I disagree with the comment on the front of the book by O, The Oprah Magazine that Changing Minds is, “How to get anyone to agree with you.” There are far too many theories and variables at play here for the reader to walk away feeling like “mind changing” is as simple as that comment implies. Like any book by Malcolm Gladwell, Gardner elaborates upon (mainly) familiar examples to support his theory. But let there be no mistake, this book is the equivalent of Blink, The Tipping Point, Outl... (show more)
I disagree with the comment on the front of the book by O, The Oprah Magazine that Changing Minds is, “How to get anyone to agree with you.” There are far too many theories and variables at play here for the reader to walk away feeling like “mind changing” is as simple as that comment implies. Like any book by Malcolm Gladwell, Gardner elaborates upon (mainly) familiar examples to support his theory. But let there be no mistake, this book is the equivalent of Blink, The Tipping Point, Outliers all in one and then some, but in 212 pages. As a teacher, I enjoyed this book because Gardner weaves in his most notable theory, “multiple intelligences”, throughout the book. (show less)
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Interesting that i found it tad bit too dry and not as intriguing even when the idea of the book is on how to influence, his writing style surely did not have that effect on me. Even so, the principles are sound, so there's still take-aways from it.
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