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The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell
 
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few inter... (show more)

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan (show less)

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Reviews (See all 3,388) Write a reviewfor this

It's a hit!

Malcolm Gladwell can think outside the box. Even better though, he's extremely good at sharing his thoughts. "The Tipping Point" is as easy to fo... (show more)

Malcolm Gladwell can think outside the box. Even better though, he's extremely good at sharing his thoughts. "The Tipping Point" is as easy to follow as "Blink" and it'll more than likely inspire you to look for the little things you can change in your life and projects in order to improve them. Being an independent filmmaker, the mysterious workings of word-of-mouth buzz are extremely relevant to my work -- just like the concept of "stickiness" and "power of context". "The Tipping Point" might actually increase a venture's chances of making it in a competitive world.

Just as in "Blink", Gladwell fills the book with real-life examples illustrating his points -- from the old Hush Puppies shoes unexpectedly becoming trendy to the New York City crime rate suddenly taking a dive. The icing on the cake is the new afterword, where he shares new stories, this time inspired by the book. I can't think of a more rewarding feeling for an author.

(incidentally, there's an alternate theory to why crime in New York decreased so abruptly in the book "Freakonomics" . . . it's intriguing, but I think Gladwell's take on it is a little more convincing) (show less)

 
Jon Snow
 
by Jon Snow
No, it's a flop!

This book, like a lot of those written by journalists, is essentially just a large collection of observations. While the observations are interesti... (show more)

This book, like a lot of those written by journalists, is essentially just a large collection of observations. While the observations are interesting, and even marginally usable for a business development or marketing person, I just felt this book was much more about Gladwell's style than about his message.

I understand this is not a new book, but the style is just so overplayed now. "What do Paul Revere and Hush Puppies have in common?" "What do Paul Revere, Hush Puppies, and suicide in Micronesia have in common?" Please tell us, clever one!

The book is so thick with formula and style, it serves really to stretch out the message beyond need, kind of like a one-trick Saturday Night Live sketch that goes on about 10 minutes too long. Anecdote, question, observation, data, stretched conclusion, full page reference to every preceding chapter, tie all stories and examples together with some Gestalt journalistic mumbo-jumbo.

To reiterate one last time ~ there is a point in this book, buried under Malcolm's resume and writing samples. (show less)

 
 
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  • Matthew Shadinger
    Super_review

    This book jumped around a bit too much and then I felt it ended abruptly. I enjoyed the book but since I didn't read it entirely in one or two sittings (I read it on my breaks at work) I felt that a lot of it was not really related and that the ending lacked any kind of unified cohesion.

    I still enjoyed the book though, and I especially liked the part about suicide and smoking and how they related to "permission givers". This book was very easy to read, and it was filled with a lo... (show more)

    This book jumped around a bit too much and then I felt it ended abruptly. I enjoyed the book but since I didn't read it entirely in one or two sittings (I read it on my breaks at work) I felt that a lot of it was not really related and that the ending lacked any kind of unified cohesion.

    I still enjoyed the book though, and I especially liked the part about suicide and smoking and how they related to "permission givers". This book was very easy to read, and it was filled with a lot of interesting facts and anecdotes.

    For example I found the part interesting about how the size of brains is traced to social groupings of animals, the larger the social group the larger a specific part of the brain, and how humans can work better in smaller groups of 150 than say 200, without adding more complex rules and hierarchies. (show less)

     
     
    by Matthew Shadinger on Feb 08, 2009 at 11:09AM

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    Is this review helpful? yes no
     
  • Imogen de la Bere

    Seems a bit dated now, even though observational sociology shouldn't date that much. The idea is interesting but the book tries to conflate too many different types of social phenomenon into one - the success of Paul Revere's ride, why a book takes off, why venereal disease spreads, why crime rises and falls, why teenagers smoke - which actually have almost nothing in common except that they spread. The smoking chapter particularly lets him down, as it skirts over nature/nuture, genetics and ... (show more)

    Seems a bit dated now, even though observational sociology shouldn't date that much. The idea is interesting but the book tries to conflate too many different types of social phenomenon into one - the success of Paul Revere's ride, why a book takes off, why venereal disease spreads, why crime rises and falls, why teenagers smoke - which actually have almost nothing in common except that they spread. The smoking chapter particularly lets him down, as it skirts over nature/nuture, genetics and the nature of addiction, which are superficially treated and detract from his central thesis about the way behaviours are "caught".
    I suspect this book will have been very scathingly reviewed in academic journals, if they bothered, but it is still fun to read, and provides some intriguing ideas to play around with, and some handy terms to use in casual conversation. (show less)

     
    by Imogen de la Bere on Jan 31, 2009 at 10:47PM

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  • Sarah Grubbs 0

    I liked his latest one better but I thought he was thought provoking as usual if a little random and not always correct in his thinking.

    Sarah Grubbs about 1 month ago
     
     
     
     
     
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