Malcolm Gladwell can think outside the box. Even better though, he's extremely good at sharing his thoughts. "The Tipping Point" is as easy to fo... (show more)
The Tipping Point: How Little Things Can Make a Big Difference
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few inter... (show more)
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan (show less)
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It's a hit!
No, it's a flop!
I've heard Gladwell interviewed a few times and heard some interesting commentary from him but this is the first book I've read.
I'm not so impre... (show more)
I've heard Gladwell interviewed a few times and heard some interesting commentary from him but this is the first book I've read.
I'm not so impressed.
Lots of explanations "buzz terms" and anecdotes but little that actually proves the premise. I have the paperback edition that contains an "afterword" section that to me sounds a bit weaselly, as though he got enough feedback to reconsider some of his previous conclusions.
There are some really poor examples too, like the section on teen smoking that does not show either how teens presently get "tipped" into smoking (teens have been smoking for the same reasons for at least the 60 years I know about) or how they might reasonably get "tipped' out.
The explanation of brain size vs group activities is simply wrong. Humans do not have the biggest brains of all mammals and they certainly form much larger groups than elephants with 4x the brain size or sperm whales with 6x the brain. (show less)
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This book jumped around a bit too much and then I felt it ended abruptly. I enjoyed the book but since I didn't read it entirely in one or two sittings (I read it on my breaks at work) I felt that a lot of it was not really related and that the ending lacked any kind of unified cohesion.
I still enjoyed the book though, and I especially liked the part about suicide and smoking and how they related to "permission givers". This book was very easy to read, and it was filled with a lo... (show more)
This book jumped around a bit too much and then I felt it ended abruptly. I enjoyed the book but since I didn't read it entirely in one or two sittings (I read it on my breaks at work) I felt that a lot of it was not really related and that the ending lacked any kind of unified cohesion.
I still enjoyed the book though, and I especially liked the part about suicide and smoking and how they related to "permission givers". This book was very easy to read, and it was filled with a lot of interesting facts and anecdotes.
For example I found the part interesting about how the size of brains is traced to social groupings of animals, the larger the social group the larger a specific part of the brain, and how humans can work better in smaller groups of 150 than say 200, without adding more complex rules and hierarchies. (show less)
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Seems a bit dated now, even though observational sociology shouldn't date that much. The idea is interesting but the book tries to conflate too many different types of social phenomenon into one - the success of Paul Revere's ride, why a book takes off, why venereal disease spreads, why crime rises and falls, why teenagers smoke - which actually have almost nothing in common except that they spread. The smoking chapter particularly lets him down, as it skirts over nature/nuture, genetics and ... (show more)
Seems a bit dated now, even though observational sociology shouldn't date that much. The idea is interesting but the book tries to conflate too many different types of social phenomenon into one - the success of Paul Revere's ride, why a book takes off, why venereal disease spreads, why crime rises and falls, why teenagers smoke - which actually have almost nothing in common except that they spread. The smoking chapter particularly lets him down, as it skirts over nature/nuture, genetics and the nature of addiction, which are superficially treated and detract from his central thesis about the way behaviours are "caught".
I suspect this book will have been very scathingly reviewed in academic journals, if they bothered, but it is still fun to read, and provides some intriguing ideas to play around with, and some handy terms to use in casual conversation. (show less)Already read
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I liked his latest one better but I thought he was thought provoking as usual if a little random and not always correct in his thinking.
Sarah Grubbs 24 days ago
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