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The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time

David Vise
 
75 %
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"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees trave... (show more)

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.

The Google Story is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.

In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free.

While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.

Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DO NO EVIL." (show less)

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Reviews (See all 310) Write a reviewfor this

It's a hit!

This book is well written but I am not convinced that the author had full editorial control. Or it may have been that he really was not able to dig... (show more)

This book is well written but I am not convinced that the author had full editorial control. Or it may have been that he really was not able to dig deep enough into the Google Secrets.

It is however a good read and does give you a pretty good understanding about the key players and the message they are trying to send.

"Do no evil" maybe their motto but at the end of they day they are arrogant, protective and somewhat misleading in their actions.

The authors advice is to watch what Google does, not what they say.

They need a strong competitor, Yahoo and Microsoft are tired, Google remains wired but for how long!!

What the David Vise video where he presents his book the Google employees.. You can see how careful he is not to make anyone upset.

There is no doubt these guys have changed the world in a positive way!! (show less)

 
Bill Prescott
 
by Bill Prescott
No, it's a flop!

There are some admissions here, like the fact Google makes billons from pornography and millions from fraudulent clicks on its ads, despite its "do... (show more)

There are some admissions here, like the fact Google makes billons from pornography and millions from fraudulent clicks on its ads, despite its "do no evil" motto. But really, this book reads so much like an official tour of the Googleplex that it's laughable. (show less)

 
Mat Ward
 
by Mat Ward
More Reviews
  • Cyril Pierron
    Super_review

    A very interesting book giving good insights on the Google success story. Of course it's the typical American "bigger than life" kind of book but anyway it very much worth reading. The end may be a little abrupt, like the book has been published somewhere in 2005 (second edition in 2006) and the story just stops at that time, without any conclusion or projection of what the future could be for the company. It's a bit like "to be continued". I must admit I can't stop myself... (show more)

    A very interesting book giving good insights on the Google success story. Of course it's the typical American "bigger than life" kind of book but anyway it very much worth reading. The end may be a little abrupt, like the book has been published somewhere in 2005 (second edition in 2006) and the story just stops at that time, without any conclusion or projection of what the future could be for the company. It's a bit like "to be continued". I must admit I can't stop myself from being impressed by Google. I've used the search engines for many years, and I pretty much try out most of their services which I believe are amazing. I'm looking forward Wave (first public launch sept 2009 ?) and Google OS announced for next year. Larry Page and Sergei Brin are without discussion visionary people, but what appeal me more is that they really seem to be "no evil". (show less)

     
     
    by Cyril Pierron on Aug 05, 2009 at 08:22AM

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    Is this review helpful? yes no
     
  • Super_review

    Well, in a day and age when you see buisness topple, it's kind of interesting to see how they got started and what kind of people might have been they're creators.

    The world is full of arrogant guys with great ideas. This particular MIT, Standford, Caltech techy type, I've happened to meet a lot. I'm willing to bet a double burger with fries, that it wouldn't be hard to find even brghter guys who are just as hard working. It's not uncommon for people to work days on end. I went to ... (show more)

    Well, in a day and age when you see buisness topple, it's kind of interesting to see how they got started and what kind of people might have been they're creators.

    The world is full of arrogant guys with great ideas. This particular MIT, Standford, Caltech techy type, I've happened to meet a lot. I'm willing to bet a double burger with fries, that it wouldn't be hard to find even brghter guys who are just as hard working. It's not uncommon for people to work days on end. I went to school with people who took their pillows to the library.

    It seems sad to me that even their biographer couldn't hide the fact that these guys wouldn't even be likeable. That they only want things their way, they're selfish and "almost manipulative." Way to much ego. When the true test comes this is gonna make them fail I think.

    I don't think that's it's particularly laudable they "they're not interested in money." It's just as pleasureable to be ablethink of yourself as the best and that's obviously where these guys are at right now.

    But at the end of the day, these guys did not discover how to preform brain or open heart surgery. The books makes them seem like the inventors of the internet. It's not like they really left a mark on the wireless technology itself.

    They were more like file clerks. (I know I know that sounds awefully mean, but it's true.) (show less)

     
    by Facebook-användare on Apr 06, 2009 at 02:21AM

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