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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Seth Godin
 
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The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try. ... (show more)

The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions. (show less)

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Reviews (See all 268) Write a reviewfor this

It's a hit!

This is a really great short read. And it's an even better well written reminder that it can be easy to start things, and harder to quit them (but ... (show more)

This is a really great short read. And it's an even better well written reminder that it can be easy to start things, and harder to quit them (but often necessary). I found it simply put that if you practice the things you're good at (and recognize them as strengths), and let go of the things you're mediocre at (really take a look at why you're just mediocre at them), it's easier to see whether you're facing the Dip or just at a dead end Cul De Sac. This book (SHORT story) is something you can read in a couple of hours, and it's probably a good idea to read it (or something like it, every year or so to keep your mind fresh and focused on what's important to you. I wouldn't even bother buying the book, but borrowing it from a friend or the library...then pass it on to someone-anyone-you know. (show less)

 
Dian Reid
 
by Dian Reid
No, it's a flop!

I listened to this as an audible.com book. It took me two morning walks, so about 2hrs.

One thing I appreciate about Seth Godin is he doesn't us... (show more)

I listened to this as an audible.com book. It took me two morning walks, so about 2hrs.

One thing I appreciate about Seth Godin is he doesn't use more words than he has to just to create page count. He knows your time is valuable, and that you'll pay for a short book, if it's helpful and saves you the time of reading filler in a longer book.

Unfortunately even though this is short, it's not especially helpful. Godin's main premise is that this book will help you know when you are a in a "dip," which is worth pushing through; and when you are in a "cul de sac" or "cliff," which are pointless or negative to your business/project. Sadly, he doesn't do a very good job helping you ask the right questions to determine which of those three you are stuck in. It left me asking "YBH?"..."Yes, but how?"

One helpful concept: what does it mean for you to be the best in YOUR world/micro niche. Otherwise, "ikke sa godt." (not so great.) (show less)

 
Rachelle Mee-Chapman
 
by Rachelle Mee-Chapman
More Reviews
  • Brian Geisel

    This book is a good reminder to stop doing the things that aren't producing results. There's a lot of basic business advice, and Seth acknowledges that much of the advice is nothing new. The key is acknowledging what you aren't doing to result in change to your business, job, or relationship.

    Seth does a good job describing "the dip" to make it a recognizable entity. Sometimes books like this can be a bit nebulous. In this case, there are a lot of good, practical tips to identi... (show more)

    This book is a good reminder to stop doing the things that aren't producing results. There's a lot of basic business advice, and Seth acknowledges that much of the advice is nothing new. The key is acknowledging what you aren't doing to result in change to your business, job, or relationship.

    Seth does a good job describing "the dip" to make it a recognizable entity. Sometimes books like this can be a bit nebulous. In this case, there are a lot of good, practical tips to identify when you are in a dip. It also provides good balance to the theory of "never quit".

    Personally, I call it "pruning", and I like to do it every 6 to 12 months. This book will remind you to do your own pruning and not to waste your effort and resources on those things which don't provide you with measurable results. (show less)

     
    by Brian Geisel on Oct 20, 2009 at 12:10AM

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  • Chris Myers

    Great Book. Worth a re-read every now and then to help hone your focus, cut out the baggage, reinvigorate your drive. Recommend it to anyone.

     
    by Chris Myers on Jan 05, 2009 at 02:02AM

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    Is this review helpful? yes no
     
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  • Adam Fletcher Sasse 3

    Circular logic

    Using a tale to loop around and nibble at itself can be an interesting plot line, particularly in fiction when there are recurring connections that deepen the story. However, when presenting a logic model focused on self- and/or organizational improvement, using this trick irks me. That's what Godin does throughout this book, and I am disappointed. I'm not dumb, I'm not simplistic, and I want my logic to be... logical. Is that too much to ask?

    Adam Fletcher Sasse about 1 year ago
     
     
     
     
     
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  • Marketing/Branding contains 7 items created by Dawn Nicole Baldwin
     
  • Seth Godin contains 8 items created by Allan Urizar
     
  • Personal / Business Growth contains 18 items created by Amber Scott
     
 
 
 
 

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