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NeuromarketingUnderstanding the Buy Buttons in Your Customer's Brain
by Patrick Renvoise and Christophe Morin
ISBN: 078522680X / 9780785226802
Hardcover, Rev. and Updated Edition, 256 pages, Thomas Nelson (2007)
M.S.R.P. $22.99
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Product Description
Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.