dormtrader College books. Student prices.
Now Is GoneA Primer on New Media for Executives and Entrepreneurs
by Geoff Livingston and Brian Solis
ISBN: 0910155739 / 9780910155731
Paperback, 160 pages, Bartleby Pr (2007)
M.S.R.P. $14.95
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Product Description
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.




