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WireSpring's Digital Signage and Kiosk Blog

The longest running (and best) digital signage blog out there

Url:	http://www.wirespring.com/dynamic_digital_signage_an...
Author(s):	Bill Gerba
Language:	English
Tags:	digital signage, marketing, retail
Description:	WireSpring's Bill Gerba created this blog to help share useful info about digital signage and self-service kiosk projects. Our articles typically focus on project planning, industry research, ROI analysis, and high-profile deployments. We post new, original articles about once a week.
Ratings	(1 Ratings)
Popularity:	4 Followers

The Top 10 Digital Signage Insider Articles of 2009

Unless a Hollywood-style disaster manages to destroy the Earth in the next few days, Friday will mark the start of a new year. While it might not be as climactic as Y2K (remember partying like it w...

2009-12-28

Digital Signage Screen Placement: Targeting the Attention Zone

As an industry, we have always struggled with the seemingly basic question of where to place our screens. I've lost count of the number of people that I've consulted with over the years who wanted ...

2009-12-17

3 More Tips for Increasing Your DOOH Ad Sales

Since there seem to be so many advertising-funded digital signage networks in operation or development today, I'm quite surprised by the lack of resources devoted to the sales aspect of the busines...

2009-12-01

3 Tips for Selling More Ads on Your DOOH Network

Last week's article on the DOOH Advertising Paradox generated some interesting comments, so I'd like to continue with the ad sales topic and look at some of the techniques that we've seen people us...

2009-11-24

The DOOH Advertising Paradox: Better Spots Are Harder to Sell

I received a trio of comments and another trio of emails over the past few days that converged on two topics: pricing/buying/selling ad space, and picking the appropriate size and number of screens...

2009-11-17

DIY Digital Signage: Should You Try The Do-It-Yourself Approach?

It's a classic line, the final line from a classic film. Harry Callahan, the maverick cop played by the great Clint Eastwood, shows a slight smile and caps "Magnum Force" saying, "A man's got to kn...

2009-11-04

The 2009 Digital Signage Pricing Study: Costs Have Fallen 23%

Five years ago, we started a tradition that -- much to our surprise -- led to industry notoriety as well as more fans and flames than you can count. Yes, that's right, I'm talking about the annual ...

2009-10-28

The POPAI Digital Signage Study: Is This 550-Page Book For You?

I know I'm a little late to the game with a review of a book that's already over a year old -- positively ancient by our industry's standards. But now that I finally got a chance to read through PO...

2009-10-20

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