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The Verteblog

Url:	http://theverteblog.com
Author(s):	Pending confirmation. Help us confirm the author.
Language:	English
Tags:	outdoor, gear, carbondale
Description:	Musings and mutterings of the vertebrae at Backbone Media.
Ratings	(2 Ratings)
Popularity:	9 Followers

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Let’s Do Lunch!

Lunch times at Backbone are interesting affairs. Admittedly, we are a bit spoiled. The bike path is groomed for Nordic. The local rodeo grounds have been converted into an ice rink. Just up the roa...more

2009-12-29

Fritz Simmons Loves Smartwool

Thanks Mavis & SmartWool! ilovethelittleguy

2009-12-23

Frozen. The movie.

“It will do for skiing what ‘Jaws’ did for swimming.” Apparently they should have been wearing layers from Polartec/Cloudveil/Smartwool/Spyder.

2009-12-22

Share the warmth with Polartec, help give blankets to the homeless

With your help, Polartec® is donating 1,000 fleece blankets to the homeless this holiday season. For every 10 new fans added to our Facebook Fan Page, Polartec® will donate one fleece blanket to a ...more

2009-12-22

Happy Holidays!

Happy Holidays from the entire crew at Backbone Media!Front: Mike, JLD, Lindsay, Sarah, Kara, Hillary. Standing: Laura, Fielding, Mavis, Dax, Nate, Ian, Jonathan, Megan, Greg, Penn. MIA: Mike Mac.B...more

2009-12-21

1% for the Planet: The Music Vol. 1

Backbone client 1% for the planet has released an all-digital music compilation that includes rare and exclusive tracks donated by 40 different artists. It will be available exclusively through the...more

2009-12-16

Aspen Highlands Opening Weekend

I spent Saturday and Sunday skiing my new home mountain, Aspen Highlands. The mountain opened with 750 acres including parts of Highland Bowl and has received over 30″ in the last week (over ...more

2009-12-14

Ask and You Shall Receive

Last week Hillary posted a snow day Dr.’s note campaign and in her own clairvoyant way WHAM we got a full on snow day. Jabba the Snowman Yes, the snow is timely as Aspen Highlands and

2009-12-09

Now That’s a Call To Action

We media folks use the term “call to action” in ad campaigns, social media initiatives, and application development. It references the point when the connection that a consumer has with...more

2009-12-07

Everyone Deserves a Snow Day

This post is a bit premature as there isn’t a single flake of snow on the ground here in Carbondale, but I thought I’d post it now so that Penn and Nate have time to forget about it by ...more

2009-12-03

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