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The Toad Stool
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| Url: | http://www.tangerinetoad.blogspot.com |
| Author(s): | Alan Wolk |
| Language: | English |
| Tags: | advertising, social media, marketing |
| Description: | A "frank-but-fair" view of the confluence of advertising, marketing and Web 2.0. |
| Ratings |  (11 Ratings) |
| Popularity: | 133 Followers |
Selected Content
Blog Feed
A Bigger Big Idea
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There’s an ongoing debate in the ad world about the death of the “Big Idea” - an overarching notion like “Just Do It” or “Got Milk?” that defines a brand in its advertising messages.The gist of th...more |
2009-12-06
The Best Marketing Video Ever Made
| The "Microsoft Designs the iPod" video is still the best marketing video ever made.Why?Because it reflects, in a clear and visceral way, the impetus behind what I'd estimate to be around 90% of the...more |
2009-11-24
Announcing the Hive Awards
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The Hive Awards are now live!The Hive Awards started as a pipe dream, about a year ago, when I was looking at web award shows and realized that none of them rewarded things like user experience, co...more |
2009-11-12
Life In The Bubble
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Over the past year, I'd say well over 150 of my friends and relatives joined Facebook, none of whom work in any sort of media or technology related function.Maybe 5% of them post regular status up...more |
2009-11-08
1 like it:
Enough With The Guilt, Facebook
| "Your mother is just sitting there. Alone. In the dark. But that's okay, you're busy. You go right ahead and play Bejeweled Blitz. I'm sure she won't mind."Facebook has introduced a lot of bonehead...more |
2009-11-05
Towards A Two-Tier System of Media Consumption
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One of the trends I’ve been keeping my eye on is the speed at which we seem to be headed towards a two-tier system of media consumption, with commercial free content available for those willing (an...more |
2009-11-03
The Stubborn Mule-Like Tendencies of Reactionary Thinking
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Three random events transpired recently. Each fairly innocuous, in and of itself, but together they served to remind me how much the world hasn’t changed once you leave our particular neck of the w...more |
2009-10-28
Real Time Goes Prime Time
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So it seems like both Bing and Google are in the process of cutting deals with Facebook and Twitter to use their databases for real time search. |
2009-10-21
More Magic Advertising Words
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The Wall Street Journal' Kara Swisher reported yesterday that Yahoo! was moving its ad account from Ogilvy to Goodby. The news was greeted |
2009-10-20
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