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| Url: | http://theeventmarketinginsider.blogspot.com/ |
| Author(s): | John Gibb |
| Language: | English |
| Tags: | business, marketing, strategy |
| Description: | The Event Marketing Insider is a blog for sharing - and discussing - thoughts, tips, strategies and experiences in successful event marketing. |
| Ratings |  (2 Ratings) |
| Popularity: | 26 Followers |
Selected Content
Blog Feed
Marketing Tip: Word-of-Mouth for Speaker Engagement
| One of the challenging strategies Event Marketers are faced with is speaker engagement – or effectively answering the age-old question “how do I get my speakers to reach out to their clients and pr...more |
2009-12-08
Event Marketing Shouldn’t Overlook Onsite Surveys
| I’ve been involved with some onsite event evaluations of late. It’s absolutely not the most exciting or engaging topic but one worth revisiting, as I’d suggest it’s an avenue too often overlooked i...more |
2009-11-25
Nothing Succeeds Like Success
| I recently had the opportunity to observe the development and execution of a successful event (yes, there are still successful events to be held!), the Econsultancy Peer Summit. Held in New York Ci...more |
2009-11-04
Social Media in Event Marketing – A Lesson Learned
| I came across a bit of a flare-up around the upcoming ad:tech New York, one that resulted in Mike Flynn, the Event Director for ad:tech North America, issuing an apology on the company’s blog.The b...more |
2009-10-21
What's the (Price) Point?
| I don’t usually ask questions that I don’t know the answer to but in this I case will. Because, frankly, I would argue that the events industry as a whole does not have a firm sense of what the opt...more |
2009-10-15
Getting Existential: What is an Event?
| As event leaders and marketers plan into 2010 (and beyond), and given the challenges the economy continues to place on the industry, it is valuable to re-visit what we are talking about when we dis...more |
2009-10-04
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