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The Brand Anthropologist
Finding the Humanity in AdvertisingInformation
| Url: | http://www.thebrandanthropologist.wordpress.com |
| Author(s): | Pending confirmation. Help us confirm the author. |
| Language: | English |
| Tags: | Advertising, Marketing, Professional Wrestling |
| Description: | Advertising succeeds when it is able to connect mentally and emotionally with people. It requires a sense of anthropology, a study of the ever unpredictable human nature. Rather than design advertising to "Targets" or "Audiences", the greatest advertising is designed for human beings. Human beings who have broader lives and broader interests than their targeted demographics. This blog is made up of my thoughts on advertising to people as well as my analysis to campaigns that do this well, or do it horribly. |
| Ratings | Not rated yet. |
| Popularity: | 12 Followers |
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