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Shannon Paul's Very Official Blog
Information
| Url: | http://veryofficialblog.com/ |
| Author(s): | Shannon Paul |
| Language: | English |
| Tags: | pr, marketing, social media |
| Description: | I write about PR, marketing and social media strategy, not because I'm an expert, but because these are the things I am most passionate about. |
| Ratings |  (20 Ratings) |
| Popularity: | 75 Followers |
Blog Feed
Looking for ROI in Social Media? Mind Your Metrics
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ROI is important for every function in business, but what if it’s measured too hastily?I wrote about social media ROI last week and some of the comments in response to that post highlighted a...more |
2009-11-23
One Reason Not to Hate Twitter’s New Retweet Function
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I’m still not entirely sure how I feel about Twitter’s recent changes to how individual Retweets, aka RTs, are retweeted, but there is something interesting here to think about.Aside fr...more |
2009-11-18
Social Media ROI and the Last Cookie Conversation
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The first push back regarding social media is the dreaded ROI question, right?There’s also been a lot of talk about how conversation and dialogue can’t be measured in terms of revenue t...more |
2009-11-12
The Trouble with Blog Influence Statistics
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It may be ironic, but I’m not a big fan of statistics when it comes to blog readership. Not because I’m not interested, but because I’m not convinced the average person understan...more |
2009-10-29
Mainstream Media Still Matters
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Caution: This post could be construed as gratuitous self promotion because I work for We Seed’s parent company, PEAK6 Online. I don’t even own a television, but tonight I’ll be ca...more |
2009-10-23
Your Product Cannot Exist in a Vacuum
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This is the name of a round table discussion I’m getting ready to lead at this year’s Product Camp Seattle (search on Twitter for #pcs09 to follow the conversation from today). The disc...more |
2009-10-10
Becoming a Social Business
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Social Business Design by David Armano Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialo...more |
2009-10-02
Guru Say What?
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Don't Call Me a GuruLet’s do an exercise where you fill in the blanks:Social media gurus say ____________,but I think _________________.I see and hear this all the time and I’m goin...more |
2009-09-22
Semper Fi Link or Die
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Without links, the Internet would simply be content without context.Before the advent of search engines, the first blogs weren’t much more than a simple collection of vetted links.Whether we ...more |
2009-09-12
The Doppler Effect and Other Bad Advice
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The worst advice I ever received working in PR was a communication technique called the “Doppler Effect”.The story goes like this; a senior professional I worked with at the time was pr...more |
2009-09-09
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