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PR-Consultant.co.uk

Url:	http://www.pr-consultant.co.uk/
Author(s):	Stephen Newton
Language:	English
Tags:	public relations, media, business
Description:	Stuff about public relations, media, corporate social responsibility, business and marketing.
Ratings	(1 Ratings)
Popularity:	2 Followers

Chrome poster campaign: advertising online not enough

Manchester’s poster sites are increasingly dominated by ads for Google Chrome, Google’s browser. As an early convert, I’m disappointed to see that it has only just overtaken Safari to become the th...more

2009-12-21

Google ASA deal is good for online advertising

The Advertising Standards Authority’s expanded remit to include Google ads is a topic for debate at Brand Republic.The Reading Room’s Margaret Manning suggesting the ASA is acting like ...more

2009-12-18

Manchester Evening News sale not the end of the world

The news that the Manchester Evening News may be sold to Trinity Mirror, along with Guardian Media Group’s other regional assets, may be no bad thing. Many have romanticised notions of the

2009-12-17

Media too dependent on public relations industry

The media often justifies intrusion into the private lives of celebrities on the grounds that those celebrities actively court the press when it suits them. And judging from the number of scantily ...more

2009-12-09

No privacy for the Queen

The Queen’s new ‘get-tough approach’ to paparazzi is something the media must resist.As head of state and the nation’s first family, the Queen enjoys a special, rather peculiar, position in British...more

2009-12-08

Sun’s Tory ‘conversion’ may yet hurt Murdoch empire

When the Sun switched its support from Labour to the Tories in September, many in the Labour movement shrugged: few thought the Sun was Labour anyway.Then last month, the Sun took the gloves off an...more

2009-12-04

Newspapers still don’t get public relations

In tough times, newspapers should set up PR agencies suggests Neil Benson, Trinity Mirror Regional’s editorial director, which suggests Neil Benson’s view of public relations is rather old fa...more

2009-11-26

Manchester Confidential suicide?

As more publishers think about absenting themselves from Google and a major UK local newspaper business plans its pay walls, Manchester is playing host to an ambitious experiment of it’s own. Manch...more

2009-11-26

Sun ‘best handheld for 40 years’

At first sight this new advertising campaign from the The Sun — ‘the UK’s best handheld for 40 years’ — captures the spirit of the latest pronouncements from Rupert Mu...more

2009-11-24

Murdoch’s anti-Google Microsoft partnership

Having been forced to delay its plans to erect pay walls, Rupert Murdoch’s News International appears to have floated a different, perhaps more innovative, idea: charge search engines to index its ...more

2009-11-23

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