Absolutely essential part of your life. Defines who you are, what you stand for. Gives you immense visibility. From what I heard, seen and understood about Milind's endeavour, building Brand YOU is indispensable to position yourself accurately, within a very short time - emphasis is on the 'very short time'. I have never seen anyone give such important secrets of personal/personality developments so easily as Milind does. In effect, Milind has started a finishing school for personality positioning, which is what how you are looked at in life is all about. Unfortunately, I am thousands of miles away. But I will benefit from your course when I come to India the next time. In the meantime, I am sure a lot of young people - especially the young professionals - will benefit from this; the earlier the better but you are never too late to make YOUR mark in people's minds. All the best fellow professionals, students, housewives, businessmen and other personality development professionals!