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| Url: | http://gaetang.weebly.com/blog.html |
| Author(s): | Gaetan T. Giannini |
| Language: | English |
| Tags: | marketing, PR, Giannini |
| Description: | The Opportunity: Changes in the media, technology and consumers' attitudes have made it easier and less expensive than ever to create profitable marketing relationships. The Challenge: Thriving in this new marketing environment means handing over the message of your products, brands and company to consumers and the media. When your message is in their hands it is out of your control, and if the relationship with these message intermediaries is not managed properly bad things can happen. The Promise: This website, blog, links and resources will advance the knowledge of businesses and students thereby giving them the tools to compete in today's ever-changing market place. |
| Ratings |  (1 Ratings) |
| Popularity: | 4 Followers |
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