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| Url: | http://lindapopky.typepad.com/lindas_marketing_lever... |
| Author(s): | Pending confirmation. Help us confirm the author. |
| Language: | English |
| Tags: | marketing, strategy |
| Description: | A look at marketing related topics, including marketing strategy, customer interactions, current events and the Marketing Leverage Hall of Fame/Shame. |
| Ratings |  (1 Ratings) |
| Popularity: | 2 Followers |
Blog Feed
Customer Experience Optimization: New Rules for Innovation
| In the latest episode of our Marketing Thought Leadership podcast, Lynn Hunsaker of Clear Action explains the new rules ofinnovation, including a focus on customer experience outcomes,circumstance-...more |
2009-11-16
Building Effective Go-to-Market Campaigns with Leading Edge Technology
| Join us for the latest podcast episode of Marketing Thought Leadership as Karen Galatis, Senior Director for Integrated Marketing at Sun Microsystems, tells us about the steps Sun takes to build an...more |
2009-11-03
Great Classical Music for a Song
| This Sunday is the annual piano marathon at the Crestmont Conservatory of Music in San Mateo. For the low price of $20, you can hear 19 different pianists perform a variety of musical works from Ba...more |
2009-10-30
Taking Partnering to the Next Level
| Join us for the latest episode of MarketingThoughtLeadership as Norma Watenpaugh, principal of Phoenix Consulting and an acknowledged expert in partnering best practices, tells us why professional ...more |
2009-10-18
Missing the Vote is Missing the Boat
| There's been a reasonable amount of attention lately put on the voting records of two potential candidates for statement office in California--Meg Whitman, former eBay CEO who is running for g...more |
2009-10-16
Badgering Your Customers is Not Good for Business
| In the last month, I've received no less than 15 phone calls from the telemarketing arm of a publication I subscribe to. It's gotten to the point where I recognize the phone number and ig...more |
2009-10-14
Branding Gotchas: When Going Too Broad Produces Less Impact
| As a marketing and brand consultant, I am often asked to review value propositions of organizations, small businesses and individuals. One common mistake I see frequently is the value proposition t...more |
2009-10-11
On the Eve of a New Year
| Tonightmarks the start of the Jewish new year, 5770. I look back at my thoughts from last year with another year's worth of perspective.We've survived economic meltdowns, a moment...more |
2009-09-18
Using Publishing to Build Your Personal Brand and Drive Profit
| Join us for the latest episode of Marketing Thought Leadership as Laura Lowell, editor of the 42 Rules Series, tells us how writing, publishing, and marketing books can help independentprofessional...more |
2009-09-08
A Case of Mistaken (Information about My) Identity
| We've all heard a lot about identity theft. But have you considered the problem of corrupted information being attached to your online identity? I recently had an interesting interaction with ...more |
2009-09-08
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