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Freshness Mag

Information

Url:http://www.freshnessmag.com
Author(s):Dan Hwang
Language:English
Tags:sneakers, fashion, streetwear
Description:Co-founded by Dan Hwang aka DAN H. + Yu-Ming Wu aka Liquidrice. Freshness explores the landscape of a boundless culture with no definite origins or home. The site is the face of a global community concerned with the acquisition of goods, for reasons both known and covert, in a studied and tactful manner. Our world has taken to product design and brand marketing as the new frontier in compelling others to think differently, create distinctively and communicate effectively. As a sturdy platform, providing the culture with a launch site for its explorations of all things highly stylized and purposeful, both within the sub-culture community and beyond, Freshness is perpetually seeking more from our community and its creative leaders. Our interviews and text offer the user a more transcendent broadcast. We seek to publish that which arrives on the scene and complicates the grid. Our mission is to bring our users, whether they be part of our daily, loyal audience or first time visitors, information not previously known concerning their specified area of interest. Even to spark interest in the reader where there had previously been none. However, it is not just exclusive current events that Freshness is after but a fairly unique vantage point, spanning the oceans and continents, from New York to Tokyo and in between. We ascertain a very specific type of speech and thought from our topics that is not easily found elsewhere. Our distinct advantage is our earnest passion for new types of knowledge, whether it is sub-culture related or not. To extract and highlight the sophisticated nature of our international community as it extends from city curbs to the suburbs. Enjoy! ESTABLISHED in 2003
Ratings (7 Ratings)
Popularity:46 Followers

Selected Content

Blog Feed

Nike Zoom Kobe V Launch - Live from the LA Forum
LIVE 4:01pm pstKobe Bryant just got off the stage to break out into individual sessions but Nike Basketball has put out the signature shoe for our viewing pleasure. Here’s your first ‘o...more
2009-12-08
BAPE - Jagged Camo Tiger Down Jacket Aoyama Limited Edition
Newly developed for the 2009 collection of A Bathing Ape (BAPE) is the down jacket silhouette incorporating the popular Tiger face design on the hood section. On top of that this jacket features th...more
2009-12-08
Live from Venice Beach - Nike Zoom Kobe V Pre-Launch
Venice Beach, 1:07pm pst / 4:07pm estVenice Beach is the West Coast equivalent to NYC’s West 4th, this morning some of Venice Beaches best played a few pick up games gearing up a small group ...more
2009-12-08
adidas Originals x Star Wars - Spring/Summer 2010 - Footwear Collection
George Lucas has been a merchandising genius for quite some time. In his latest, extremely extensive collaborative effort between galactic juggernaut Star Wars and terrestrial brand adidas, we see ...more
2009-12-08
ASICS - Holiday 2009 Procourt AR
The ASICS Procourt AR had been produced with the theme of being user friendly and more precisely developed for people with disabilities. This is reflected on the one hand fastening system that allo...more
2009-12-08
SBTG x Crate Manila - Varsity Bones
The Manila-based sneaker boutique, Crate, will release this special collaborative dunk with SBTG that is dedicated to Kobe Bryant. This model, which bears a strong resemblance to the  KICKS LAB x F...more
2009-12-08
Loopwheeler - 10th Anniversary Stadium Jackets
Known for their extra soft cotton weaving Loopwheeler have already been in business for 10 years and to commemorate the occasion they have produced a new rearrangement of their popular Stadium Jack...more
2009-12-08
Nike x PHANTACi - Air Max 1 “Grand Piano” | Detailed Images & Release Information
The Nike and PHANTACi Air Max 1 “Grand Piano” will be released this Saturday, December 12th at PHANTACi in Taipei and Taichung, Taiwan. The Air Max 1 is the second pair that Nike has wo...more
2009-12-08
Ice Cream - Soft Serve Gentleman Sweatshirts
Ice Cream have released their latest design Soft Serve Gentleman on their crew neck sweatshirt. The comical design of a soft serve is printed on the front in contrasting color. As the name suggests...more
2009-12-08
SASQUATCHfabrix. x New Era - 59FIFTY “NEW ERABBIT” | Rabbit Fur Ear Flap Cap
Like so many fashion label in the past 2 decades, SASQUATCHfabrix. of Japan attempts to draw references from 2 very different themes, a bygone Americana and urban culture within the narrow alleyway...more
2009-12-08

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