On the death of the 30-second spot and other myths ... So there's this video going around the internet called, "Where the Hell is Matt." Guy doing a wonderful crazy dance all over the world. Googled Matt's profile. Learned that Stride Gum sponsored his video. Stride Gum was new to me. Linked to the Stride Gum web site. Watched the TV spots, thinking those would be the QUICKEST way to get what Stride Gum is all about. Stride Gum sounds pretty good!!! Thank's for letting me know, 30" spot! Must try it when I'm next in the States. Sigh -- new marketing is so wonderful! So here's the point. 30" spots are fine -- as long as they're good, and I decide, though connections I initiate, if and when I want to watch them. (Actually, they may even have been 20"s)