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Information
| Url: | http://www.brandingstrategyinsider.com |
| Author(s): | Derrick Daye |
| Language: | English |
| Tags: | Branding, marketing, business |
| Description: | Helping marketing oriented leaders and professionals build strong brands. |
| Ratings |  (54 Ratings) |
| Popularity: | 767 Followers |
Selected Content
Blog Feed
How To Be A Good Advertising Client
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The wisdom of David Ogilvy lives on in this reminder to client side marketers... How To Be A Good Client: 1. Emancipate your agency from fear. 2. Select the right agency in the first place. ...more |
2009-11-16
The Anti-laws of Luxury Marketing #18
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18. Don’t relocate your factoriesReducing cost prices is vital in the mass consumer markets, and this often means relocating factories.Luxury management does not apply this strategy. When someone ...more |
2009-11-15
Brand Naming and Acronyms
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An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women's Army Corps), or formed by combining the first parts of a series of words (RADAR, from Radio Detectin...more |
2009-11-14
The Language Of Brand Names
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Names not just "are," they "do." As a part of language, names identify a business or brand, but also subtly suggest certain types of action.To explain, we must wade into the pond of language. Scho...more |
2009-11-13
Social Media Not The Answer For Weak Brands
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If you were a first-time visitor from Mars and you happened to drop into a marketing meeting somewhere in the United States, you might assume that marketing people do nothing but talk about "TGIF....more |
2009-11-12
Brands And The Brain: The 4 Second Factor
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Suddenly, you see it everywhere – in airports, hotels, restaurants, and of course, in most public bathrooms. It’s on sale in corner kiosks, wedged conspicuously between the gum and People magazine...more |
2009-11-11
Building Brands With Social Media
| Looking ahead to 2010, marketers will be facing Olympic hurdles that will require steadfast agility just to stay in the game, much less to hit the finish line ahead of the competition. Here are 10 ...more |
2009-11-10
The Anti-laws of Luxury Marketing #17
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17. Cultivate closeness to the arts In traditional marketing, the brand seeks to appeal and to create an affective relationship. For that it often uses music, music that is as popular as possible,...more |
2009-11-09
Advertising Volume and Advertising Effectiveness
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Next to the Internet, radio is my favorite medium. It’s one-to-one and personal in a way that no other traditional medium can duplicate.My favorite radio personality is Neal Boortz, a nationally s...more |
2009-11-08
9 Digital Trends For 2010
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1: Facebook replaces personal emailQuestion: Google has it, Hoover has it (in the UK anyway), TiVo had it, lost it and has somewhat got it back. Xerox had it, but nobody really cares anymore. So w...more |
2009-11-05
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Questions? FAQ and contact info
Tammora WarrenJul 10
Gabriel RossiJul 2
Cheers from Brazil
Gabriel
Derrick DayeJun 7
http://twurl.nl/ruioqc
Derrick DayeMay 24
http://twitter.com/TheBlakeProject
Derrick DayeApr 28
Arthur Charles Van WykApr 8
Facebook UserApr 6
Kellie OlverMar 15
Kellie..KO
Jeffrey DrakeMar 3
Barry WilliamsMar 2
Nice job with this.
Barry