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Marketing To Girl Gamers? Try A Little SubtlenessOct 23, 2009
A while back this clever decal, posted by one of the creative folks over on the craft exchange site Etsy, was making the rounds on the web courting oohs and ahhs from techie blogs (who also got...
Ypulse Essentials: NBA Stars Go Virtual, 'Buffy' Without Joss Whedon, DTXTRMay 27, 2009
Tweet shot (how young NBA players are connecting with fans through social media including Twitter and virtual worlds. Plus, the Vatican adds a Facebook app to help young people connect with the...
If Too Much Texting Endangers Teens' Health, Aren't We All In Trouble?May 27, 2009
Yesterday, The New York Times ran a piece on texting in its Health section with physicians and psychologists expressing their concerns that excessive text messaging may lead to "anxiety,...
Ypulse Youth Media Movers And ShakersMay 22, 2009
Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If...
Microsoft Vs. Mac: Why 'Value' Is Only Half The BattleMay 19, 2009
Can a good bargain beat street cred? Microsoft hopes so: the brand's most recent "Laptop Hunters" campaign features young shoppers on a quest to meet all of their computer needs for under $1000,...
Ypulse Essentials: The Truth About Santa, HS Rivals Go Viral, Peter Jackson To Adapt 'Mortal Engines'?Dec 23, 2009
Seasonal sacrifice (marking the return of the Christmas crunch we saw last year, Washington Post profiles struggling parents cutting corners this holiday to spend on younger kids' gifts. Plus why believing in Santa Claus and the like is important in...
Ypulse Best And Worst Of 2009: BooksDec 23, 2009
Your second helping of YIR coverage today comes care of Ypulse Youth Advisory Board Member Megan Reid, weighing in on what she thought were the best and worst in 2009 books…
Best
Catching Fire. Suzanne Collins’ second book in "The Hunger Games"...
Ypulse Best And Worst Of 2009: Video GamesDec 23, 2009
Today we continue our Year In Review coverage with Youth Advisory Board member Julia Tanenbaum who shares her hits and misses in video games this past year…
Best
The Sims 3 (PC). EA does it again, with their seemingly infallible formula for...
Ypulse Essentials: Zhu Zhu Pets, Decade In Kid Lit, Facebook 'Detox'Dec 22, 2009
Bank of America invests in young artists (with a local competition for Chicago teens to display their artistic talents. Also careful counterculture courting is the strategy embraced by Scion with its new lifestyle site ScionAV.com. And the next step...
The Ypulse [Y]ear In Review Part OneDec 22, 2009
We continue our Year In Review coverage today with an attempt to look back on what we thought were the biggest youth media and marketing trends of the year. If you think we've missed a big trend, please post your own in the comments. We also have lots...
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