The more I look at how The Real Digital Revolution has affected our relationship with advertising, the more I’ve come to realize how important it is to realize that the social media tools we recommend are very much dependent on the type of...

Conversation People often talk about how Twitter is great at conversation, but the majority of folks I know rarely experience it as anything other than a one way street. But sometimes a great...

One of my pet peeves are ads that try too hard to be clever and wind up ignoring the product and audience. To wit: this morning I saw an all-type bus shelter ad for J.C. Penney that read "For the record, no kid wants a sugarplum." Clever line, will...

With apologies to Dave Armano and Mike Arauz, the masters of the chart, it struck me the other day that there's a world of difference in how we judge most websites vs most ads and that the inability to wrap their heads around this sea change is the one...

So what do we call the decade that's about to be behind us in around three weeks? No one's been able to come up with a universally acceptable name. I've heard everything from "the two thousands" to "the zeros" here in the US, while my friend Ben Kay...

There’s an ongoing debate in the ad world about the death of the “Big Idea” - an overarching notion like “Just Do It” or “Got Milk?” that defines a brand in its advertising messages. The gist of the argument is that the current media...