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Scott Lackey, co-founder & strategic director of Jugular, a New York City ad agency, comments on The New Advertising: from the Internet to guerilla marketing.
Tags: ads, advertising, business, internet, marketing, online
Author: Click here if The New Advertising is your Blog |
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Heineken Street Marketing and Product Sampling in New York City: Free Beer.Aug 14, 2008
OK Heineken Light I'm impressed... at about 2 PM got an call from an excited advertising friend out for a lunch hour walk in front of Grand Central. "Heineken Light is handing out beer on the street."
Billboards and Roadblocks: Traditional Outdoor Inspired By Internet AdvertisingAug 4, 2008
Jugular, our ad agency, is on 39th Street, three blocks from Times Square. But I haven't been out much of late because we've been preoccupied with a new internet advertising account where we've been creating banners of all shapes and sizes.
Apple 1984 Actual Focus Group Test (in 2007)Jun 18, 2008
Earlier this year I wrote a long, historical review, of the Apple 1984 spot and why I thought it was the best commercial ever produced for any Superbowl.
Macy's 2008 Thanksgiving Day Parade Behind the Scenes Preparations in New YorkNov 26, 2008
1 PM Wed, 11/26 Macy's Herald Square is in serious behind the scenes preparation mode two blocks from our office and the entire area from 34th St to 35th on Broadway is abuzz with floodlights, spots and monitors for the performers and even fake...
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