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The Marketing Student  
What does the world look like through the eyes of the marketing student?
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A Day In The Life of Gen Y: China

Dec 9, 2009
I’ve been in Shanghai for a little while, and I’m always fascinated by seeing which foreign brands have successfully integrated into China. Last year, I took note of the brands I saw over the course of a day. I wanted to recreate a Chinese version of...

Gen Y Can Ruin Your Brand in 24 Hours

Nov 20, 2009
You can’t be caught flat-footed in the web these days, even if your brand only has a finger dipped in the sea of social media. Here are 3 examples of how Gen Y can blindside you and your brand, all inspired by the recent hoopla around Kurt Greenbaum,...

Only Stupid People Click Internet Ads

Oct 6, 2009
I was watching a video on YouTube the other day, you know, one of those videos where a text ad in the lower-fifth of the screen pops up. With sharpshooter accuracy, I hovered the mouse over the small, boxed “X” and clicked. It all happened in less than...


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