I was chatting this morning with the head of a private school about its struggles with when and how to use social media, both in how it communicates with families and how it markets itself to new potential families. The stakes are high.  Families...

Anyone who works with me knows that I like to start my public relations plans with objectives like “sell more stuff” rather than “generate coverage”.  This is unusual in a world where “tell me about your biggest media hit” is a typical job...

Rumor has it that the economic recovery has begun, so it’s time for another addition of “Invest in the Upswing”.  I know, I know –when a marketer tells you to start marketing more, hold onto your wallet. On the other hand, who in corporate...

Today is the 20th anniversary of the breaking down of the Berlin Wall.  It also marks my 20th year in Minnesota…and there is a connection. Twenty years ago September, I stuffed all the worldly possessions I could fit into a poorly air-conditioned...

Kadet Communications helps clients move people through communications strategy, brand positioning and storytelling.  It also is a one-man-show, which means that when I want to have an all-employee meeting on strategic communications, it helps to have...