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The company blog of Exhibit Resources, a full-service exhibit design agency. This is where we will offer advice, relate stories from the trade show floor, announce company events, and discuss important topics and trends in the event marketing industry. |
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Year-end Strategy: Trade Show Tip of the WeekNov 30, 2009
As the holiday season got underway last week with Thanksgiving, you might not have been thinking about budgets and business taxes. But the following year-end planning tips for businesses and marketing departments can help you make the most of your...
Alternate Display Graphics: Trade Show Tip of the WeekNov 19, 2009
Trade show exhibitors often struggle with what information and images include on their trade show display graphics. Many offer a wide range of products and services, and may feel frustrated when trying to distill their pitch down to a “billboard”...
Niche Vertical Markets: Trade Show Tip of the WeekNov 12, 2009
Just after the fall busy season is a great time to look back at your 2009 Exhibiting successes and to consider your 2010 schedule. What shows were your best performers? Where could you expand your company’s presence to get more out of your event...
Harness Online Marketing: Trade Show Tip of the WeekNov 5, 2009
Exhibiting at trade shows is a vital part of the marketing mix, but the effort can represent a significant investment. Trade show participation has been shown to be a cost-effective way to generate leads and close new business, according to the...
Custom Portable Displays: Trade Show Tip of the WeekOct 29, 2009
When experienced trade show coordinators hear the words “Custom Trade Show Display,” they may think of the heavy wood construction of traditional trade show display designs. Similarly, when they hear the phrase “Portable Display” they no doubt think...
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