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Survey research for knowledge and knowledge for power.
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(Un)Customer Service=Customer (Dis)Satisfaction

Dec 7, 2009
A friend’s elderly mother purchased a new car. She opened the owner’s manual to figure out how to set her favorite radio stations before driving home. Imagine her surprise to find that the sales person had already programmed the radio stations in...

A Step in the Right Direction

Nov 19, 2009
Have you ever watched a baby take its first steps? It is quite a sight to see. The baby may wobble back and forth as she or he tries to stand upright and maintain balance. Then a parent coaxes the child to step forward. The child, often while gazing...

Obtaining an Accurate Forecast for Your Business

Nov 3, 2009
Most weekday mornings I get up around 5:00 A.M. to get ready for my work day. Part of my morning routine involves turning on the television to catch the weather forecast. I live in a climate where the weather can be quite variable. In the morning...

NBRI Names Melissa Barba Vice President of Research Consulting and Administration

Oct 23, 2009
For Immediate Release – Addison, Texas, Sep. 30, 2009 - The National Business Research Institute, a world leader in survey research, today announced the promotion of Melissa Barba to Vice President of Research Consulting and Administration....

360 Degree Feedback

Oct 13, 2009
Known as multi-source feedback, multi-rater feedback, multi-source assessment, and the full-circle appraisal, 360 degree feedback has taken hold across America in organizations large and small.  In fact, research indicates that over 90% of Fortune 1000...


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