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The Digital Influence Mapping Project  
The Digital Influence Mapping Project focuses on interactive marketing and word of mouth marketing at a time when we are all influenced in new ways and by new sources. The focus shines on how social media can be used to meet marketing goals and business o

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Perpetual Beta: The Communications Pro of the Future - Part 4

Dec 6, 2009
"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation...

Engagement Marketing: The Communications Pro of the Future - Part 3

Dec 3, 2009
"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation...

Radical Listening: The Communications Pro of the Future - Part 2

Dec 1, 2009
"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence, and Perpetual Beta. Within each are new practical skills that will define the true PR master – the next generation...

The Communications Pro of the Future (2010 Edition) Part 1

Nov 29, 2009
The public relations discipline is changing. Social media and the complexity of our lives are conspiring to alter the job and its relevance to business. If PR evolves based upon these pressures, it will become one of the most important contributors to...

My Twitter Account Was Hacked

Nov 29, 2009
My Twitter account was hacked. Second time this has happened (different scam this time). I clicked on a link from someone I follow. I did nothing else. The page never even loaded, Then several days later in one-fell-swoop, my account started DMing all...


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