What’s the easiest way to bring in new patients? Referrals? Nope. Direct marketing? Nope. Believe it or not, the easiest way to bring in new patients is signage. Why? Because signage requires very little overhead. You determine the optimal signage...

The following is a guest post by Dr. Catrise Austin. If you are interested in guest posting for Dental Heroes, sign up here. Have you been thinking about changing your smile for a while and just haven’t had the guts to take that step? Perhaps...

Do you know what your patients are saying about your dental practice online? How about ex-employees or your competitors? Are they singing your praises or running your name through the mud? Either way, you probably want to know, right? Thankfully,...

Oral-B is once again in the giving mood this holiday season because they’re offering a $15 mail-in-rebate for each of their Oral-B ProfessionalCare electric toothbrushes. These toothbrushes make great Christmas gifts! The $15 rebate applies to each of...

I’ll have what she’s having Imagine if you could create an experience that turns a patient into a raving fan, and the people she refers to the practice ask for the same experience. Now, you are creating a culture. The beauty of creating a culture of...