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The Corner Office  
Steve Tobak's irreverent take on the big questions facing CEOs, boards, entrepreneurs, business leaders, managers, and shareholders.

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What Happens When Steve Jobs Leaves Apple?

May 26, 2009
Steve Jobs is a one-of-a-kind business icon and the company he cofounded has come to symbolize American innovation. What happens to Apple if Jobs doesn't return from his medical leave in June?...

What Every Manager Should Learn From Sales

Nov 30, 1999
Business is all about customers and selling. That’s why every manager and executive should be a salesperson once in his career. The skills and lessons are indispensible and difficult to learn any other way.

Even Leaders Get the Blues

Dec 14, 2009
We all fall for "the grass is greener." Employees wish they had all the power and authority, managers wish for executive pay and perks, worker bees dream of starting their own hive. But you'd be surprised how often leaders face crushing defeat and feel...

Apple vs. Sony: A Tale of Two Marketing Campaigns

Dec 11, 2009
There's no business discipline that inspires more polarized views or confusion than marketing. That's because great marketing is rare, bad marketing is common, and it's sometimes hard to tell the difference. When you bet the company on a marketing...

20 Ways to Screw Up Your Management Career

Dec 10, 2009
Don't think for a minute that you're not in complete control of how far you go and how successful you are in your career. I've seen dozens of brilliant, competent, and driven managers shoot themselves in the foot. Here are 20 ways to destroy or stunt a...

Top 10 Lessons From the Decade From Hell

Dec 9, 2009
Whoever said, "May you live in interesting times," must have seen this decade coming a mile away. In case you somehow managed to block it all out and hide it away in your subconscious (where it probably belongs), here's an overview of the most...

How to Kill an 800 Pound Gorilla

Dec 8, 2009
Americans love success stories, but we love train wrecks too. The only thing that gets us as excited as rocket-ship rides like Apple or Google are the demise of Apple or Google. But 800 pound corporate gorillas don't die easily, and they almost never...

What Happens When Steve Jobs Leaves Apple?


What Every Manager Should Learn From Sales



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