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A copywriter shares tips, techniques, reviews & cranky commentary.

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8.5
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Mailbox Status Report: Where Did All My Junkmail Go?

Nov 1, 2008
Not only do I play a direct marketer in real life, I’m also a direct marketing consumer and have been forever. By now I should be swimming in catalogs and sorts of B2C and B2B direct mail offers, at home as well as my biz box.

Do I Cook or Clean with This? Designing Labels that Match Consumer Expectation

Jul 7, 2008
I’ve been swamped by client work, still mourning George Carlin, and decided to enjoy a few days off with the hubby and family), hence the extra days of silence from your favorite Maven.

MavenTweets for 2009-12-02

Dec 2, 2009
"Turning Bad Search Results Into Good Landing Pages | SEO.com" ( http://bit.ly/6q2cVQ ) # "MediaPost Publications Learning (Again) From Porn 12/01/2009" ( http://bit.ly/7yjPwM ) # "Linked Landing Pages Deliver Bigger Benefits – MarketingVOX" (...

MavenTweets for 2009-12-01

Dec 1, 2009
"Mind – Memory Study Looks at Why We Repeat Ourselves – NYTimes.com" ( http://bit.ly/87f8T0 ) # "No Country for Old Typewriters – A Well-Used One Heads to Auction – NYTimes.com" ( http://bit.ly/6Wqgjp ) # "Landing Page Optimization Silver Bullets – by...

MavenTweets for 2009-12-01

Dec 1, 2009
"Mind – Memory Study Looks at Why We Repeat Ourselves – NYTimes.com" ( http://bit.ly/87f8T0 ) # "No Country for Old Typewriters – A Well-Used One Heads to Auction – NYTimes.com" ( http://bit.ly/6Wqgjp ) # "Landing Page Optimization Silver Bullets – by...

MavenTweets for 2009-11-30

Nov 30, 2009
"Advertising – 20 Questions on Ads, Marketing and Media – NYTimes.com" ( http://bit.ly/4NhN5J ) #in # AM Thought – “Feeling gratitude and not expressing it is like wrapping a present and not giving it.” – William Arthur # RT @tweetmeme Here’s...

Ripped from the Freelance Ads: A New Series

Nov 30, 2009
photo credit: Leandro Martinez Since all of us in the creative trades love a good chuckle or two, I thought I’d share the occasional real-life project ad drawn verbatim from the usual freelancing job boards.  Here’s the first. Enjoy! Hello, We need...

Mailbox Status Report: Where Did All My Junkmail Go?


Do I Cook or Clean with This? Designing Labels that Match Consumer Expectation





Tom C.
9.5
excellent
  An insider's look at the freelance copywriting life, written smartly by a real pro.
Posted 3/27/08 6:03 PM