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This blog is about Portnoy group that is a small, nimble, highly experienced group of branding professionals. They are passionate about building great brands. |
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Wall Street Journal declares "Branding" is more important than everNov 2, 2009
In a recent WSJ article entitled, "The Wrap: consumers do spend on innovative goods" the newspaper declares that consumer spending is not dead in this recession, rather it is becoming more selective as money is tight and waste cannot continue in this...
CNN.com's new website format undermines CNN brandOct 27, 2009
I was stunned the other day to see a new format for CNN.com. I have religiously read this page everyday for several years as my first source of news and information in the morning.
I found nothing wrong about the old format. I found the information I...
Abercrombie and Fitch CEO, Jeffries, the most OVERPAID exec in surveySep 28, 2009
Teen, young adult retailer Abercrombie and Fitch had been one of America's most successful apparel companies. Despite premium prices, its targets...young men and women (who wanted to aspire to the brand's young, good looking and sexy image) bought its...
Corporate Group Travel down dramatically; Will the word "Resort" be dropped from hospitality brand names?Sep 24, 2009
The economy has had an enormous negative impact on bookings at hotels and resorts throughout the US. Especially hard hit have been hotels that cater to corporate groups as business travel has been reduced dramatically across the board.
A recent report...
Lack of Civility cuts across occupation, race and political affiliation...is the end of the empire near?Sep 14, 2009
I just felt compelled to write a short piece on what appears to me and many others to be an rapidly approaching end of any type of civility in this country....maybe the world....that reminds one of the decline of the Roman Empire....
Between Serena's ...
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