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Customer Testimonials: How To Use Them To Benefit Your BusinessAug 5, 2009
People buy for a number of reasons. We buy because we like the personality behind a product or company. We buy because the product or service taps into an emotional need and we buy because...
Taking A Closer Look At ConsultingJun 16, 2009
As business and technology get more and more complicated, consulting is a booming industry. It seems like every day you hear about someone who made a fortune online by consulting. But what is a consultant?
If you say you’re a doctor, a...
Do You Possess The Winner Brand?Jun 5, 2009
A Winner Brand is an enviable place to be. It ignites a favorable reaction to all who come in contact with it you. The Winner Brand can be a company, a product a person, or a place. The Winner...
What Does Your Website Design Say About You?May 27, 2009
Thousands of people struggle to publish a website on the web every day.
Some want to make millions overnight while others want to start a legitimate home based business. Still others want to just...
5 Reasons Why Branding Won't Work.Apr 28, 2009
They’re never going to buy you’re the expert.
Here’s the thing, you really are an expert in your field, but here’s the rub - YOU don’t believe it. If you don’t believe in yourself ,...
"Our People Make The Difference" Is Not A DifferentiatorDec 8, 2009
Frankly – your greater than that!
In my Brand Consulting side of things, “Our people make the difference” is the by far the most common answer to my question – “Exactly what is it that makes you different from your competition?” Let’s be honest every...
Promotions You Can Use This Christmas SeasonDec 3, 2009
Did you realize that Christmas is almost here… just walk to your local mall and everything is a buzz. Recently my husband and I had to make a trip to the mall to get some items the kids needed for school, I was surprised to see Walmart open for 24...
How Using Audio Builds Trust in Your BrandNov 30, 2009
Another FAB guest post for you to enjoy!
I’m recruiting people who I think have valuable information and can give us ideas on business building. I’ve had the pleasure of knowing Angela now for about 4 years and she’s always impressed me with her...
Stepping Up Your Brand This Christmas SeasonNov 29, 2009
With all the talk in the media in regard to retailers deep discounting their wares, where does this leave small independent retailers?
For one thing it provides an opportunity to step up the customer relationship. Large corporations cannot turn on a...
Brand Booster 21 Day 21: Wrapping It All UpNov 24, 2009
Well, that’s it! This is our last day and today we’re wrapping it all up here for the Brand Booster 21 Series. We have gained so much from this experience and truly hope it’s helped you think more about your brand and how you will develop your brand in...
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