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100 Green Small Business TipsOct 29, 2009
Back in September, we asked our readers to contribute their best green business tips. We wanted you to share your ideas for going green in your small business.
As usual, the Small Business...
6 Ways To Create Opportunities on LinkedInOct 28, 2009
Life is so unfair. Just because they’re shinier, Twitter and Facebook often scoop up the attention for being social networking powerhouses. And they are! However, if you’re a small...
How Strong Are Your Business Finances? Can You Pass the 3 to 6 Test?Oct 26, 2009
The “3 to 6 test” is simple.
Set aside 3-to-6 months’ fixed costs as a cash cushion for your business. That’s the amount recommended by Mark L. Mayoka, a CPA who advises small businesses on how NOT to go out of business.
Five Killer Press Release Tips for Small BusinessesOct 26, 2009
Let me tell this to you straight: most journalists will never write about your company or product.
Why not? You are not newsworthy! When I say newsworthy, I mean something new in your business that someone besides you (and your team) cares about...
Points to Consider When Choosing a Hosting CompanyOct 23, 2009
A few weeks ago I interviewed Chris Drake, CEO of Firehost, along with Kevin Mitnick, a Firehost customer and security consultant / author.
Both had good insights to offer with respect to...
Ideas Lighting UpDec 4, 2009
Like business, cartooning has its own language. But instead of words like “infrastructure” or acronyms like “CEO”, it’s mostly visual. For example, you might show someone sleeping by drawing ZZZs over their head. Or a cloud with bubbles to signify...
The Keys to Small Business SuccessDec 3, 2009
What determines whether a small business succeeds or fails? Well, we don’t have any definitive answers—yet. But the more we learn about this, the more it will help government officials create policies that better support small businesses. With that...
How to get more out of email newslettersDec 3, 2009
Welcome! We’re in the midst of the holiday season. That means the time to get those email newsletters out and into the inboxes of your customers is NOW. But before you hit “send” on that email marketing campaign, take a quick look at the...
30 Useful Small Business Email Marketing AppsDec 2, 2009
Email marketing is one of the dominant ways that a small business reaches out to customers and prospects. Email marketing is about relationships — and successful relationship marketing involves a lot more thought than simply firing off a newsletter via...
New Study Helps SMB Owner Analyze Local Search DataDec 2, 2009
Local reviews and citations are critical to helping your SMB site rank in the search engines’ local algorithms. We’ve heard this countless times.
But is it just raw numbers that matter or does the quality of the review site domain play a part? Is...
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