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Weirdest billboard everAug 8, 2009
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Not photoshopped, I took it myself. The site is real.
I'm trying to imagine someone driving along Highway 11 and making a note of this. For what? The next time someone gets bludgeoned in...
Is marketing an art or a science?May 27, 2009
It's both, and that's the problem.
Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that market at that time with that message....
Nostalgia is a basic human emotionMay 23, 2009
Kodak created a billion dollar industry by giving people a tool to feed their nostalgia. We don't take pictures because we want to know what we're seeing now... we already know that. We take...
Your brand is not your logoOct 25, 2008
Smart marketers understand that a new logo can't possibly increase your market share, and they know that an expensive logo doesn't defeat a cheap logo. They realize that the logo is like a first name, it's an identifier.
TimeSep 8, 2008
Here's the #1 most overlooked secret of marketing, of growing your organization, of building trust and creating for the long haul. Actually, it has two parts:
The difference between hiring and recruitingDec 24, 2009
Bob wonders if there's a difference. I'm pretty sure there is.Hiring is what you do when you let the world know that you're accepting applications from people looking for a job.Recruiting is the act of finding the very best person for a job and...
First, organize 1,000Dec 23, 2009
Kevin Kelly really changed our thinking with his post about 1,000 true fans.But what if you're not an artist or a musician? Is there a business case for this?I think the ability to find and organize 1,000 people is a breakthrough opportunity. One...
It's no wonder they don't trust usDec 22, 2009
I just set up a friend's PC. I haven't done that in a while.Wow.Apparently, a computer is now not a computer, it's an opportunity to upsell you.First, the setup insisted (for my own safety) that I sign up for an eternal subscription to Norton. Then it...
Fear of bad ideasDec 21, 2009
A few people are afraid of good ideas, ideas that make a difference or contribute in some way. Good ideas bring change, that's frightening.But many people are petrified of bad ideas. Ideas that make us look stupid or waste time or money or create some...
In search of customer intimacyDec 20, 2009
Many brands want deep and long-lasting relationships with their customers.Social media makes these interactions even more likely, because it encourages customers to speak up and to connect.The fallacy is believing that whining equals intimacy. It...
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