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Internet marketing and search engine optimization (SEO) research, consulting, and services. Musings on the inner workings of search engines, probes related patents and passes on other news of interest to webmasters. |
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How Google Might Let you Shop by Camera PhoneDec 28, 2009
A few months ago, I stopped at a store to search for a new phone. The place I stopped at offered a couple of dozen different models of phones with different features, and I narrowed my search down to three or four that listed features on their boxes...
How Google May Expand Searches Using Synonyms for Words in QueriesDec 22, 2009
When someone searches the Web, one of the challenges that they often face is using the right words in their search to find what that they are looking for.
Search engines usually rank pages based upon how prominently terms from a searcher’s query...
What Did Search Look Like a Decade Ago?Dec 21, 2009
Search engines have evolved tremendously since they first started appearing on the Web more than a decade ago.
I thought it might be fun to take a look back at some of popular search engines of yesterday, and spent a little time at the Internet...
Microsoft on Navigational Queries and Best MatchDec 19, 2009
When you visit a search engine, and type a word or phrase such as “Hilton,” or “ESPN,” or “Nature Conservancy,” into a search box, chances are that you want to visit the home page for Hilton Hotels, or ESPN or the Nature Conservancy. If the pages for...
How Search Engines Might Divine the Intent behind Regional Queries vs. Global QueriesDec 14, 2009
If you search for “pizza,” or “movie times,” or “division of motor vehicles,” there’s a chance that you might want to find information about where to get pizza near you, or to find what films that local movie theatres or showing, or find out more about...
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