I recently read a magazine article describing the profession of copywriting as “sexy.” After giggling for half a second, it dawned on me that “sexy” was just the right word to use. Copywriters, through the power of the written word, are responsible...

What’s the Big Deal? With the post-Thanksgiving excitement of Black Friday, do you ever wonder how Cyber Monday sales compare to its popular counterpart? First of all, some consumers may not even be familiar with the term, as it was recently coined...

Do What Now? From shameless self-promotion to broadcasting tweets about everyday things, there is no doubt Twitter is a place to be social. But, what about turning to Twitter as a way to promote good customer service? This is exactly what some...

“Social Media” are the buzz words of 2009. What used to be the online playground of undergrads pulling all-nighters in their college dorms, has now turned into a marketing phenomenon for Fortune 500 companies and start-ups alike. However, what a...

If you’re like me, easily influenced by pretty shiny things that flash in my general direction, then you may be designing your website with aesthetics as your number one priority. That’s all well and good if you’re an established fashion label with...