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Sebastian's Pamphlets  
Thoughts, findings, notes and opinions on Web development, Web search and SEO - not always serious and sometimes polemic.

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The anatomy of a deceptive Tweet spamming Google Real-Time Search

Dec 10, 2009
Minutes after the launch of Google’s famous Real Time Search, the Internet marketing community began to spam the scrolling SERPs. Google gave birth to a new spam industry. I’m sure Google’s WebSpam team will pull the plug sooner or later, but as of...

The perfect robots.txt for News Corp

Dec 7, 2009
I appreciate Google’s brand new News User Agent. It is, however, not a perfect solution, because it doesn’t distinguish indexing and crawling. Disallow is a crawler directive, that simply tells web robots “do not fetch my content”. It doesn’t prevent...

Hard facts about URI spam

Dec 1, 2009
I stole this pamphlet’s title (and more) from Google’s post Hard facts about comment spam for a reason. In fact, Google spams the Web with useless clutter, too. You doubt it? Read on. That’s the URI from the link...

How to borrow relevance from authority pages with 307 redirects

Nov 27, 2009
Every once in a while I switch to Dr Evil mode. That’s a “do more evil” type of pamphlet. Don’t bother reading the disclaimer, just spam away … Why the heck should you invest valuable time into crafting out compelling content, when there’s a...

Handle your (UGC) feeds with care!

Nov 20, 2009
When you run a website that deals with user generated content (UGC), this pamphlet is for you. #bad_news Otherwise you might enjoy it. #malicious_joy Jump station Background Risk Potential Defense Tactics Discuss Not that the recent –and ongoing–...


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