The arrival of Bing as Google’s first serious challenger for many years has resulted in a lot of changes to search. In particular, search results and how they are displayed. I am not even sure if it is beneficial for users or whether it is becoming too...

Internal link building is an essential part of any SEO program as it can affect how search engines crawl a web site. It can also be a major factor as to whether or not your site is user friendly. On a another level, a badly planned internal link...

Profiles should be one of the first tasks for any social optimization program. I know I mentioned yesterday that much of what has been written about social marketing has dealt with the ‘why’ and not the ‘how’ – today I address a small but highly...

Everyone is singing the praises of social media marketing, however, I rarely see any depth to these discussions. The ‘how’ is often missing. There are plenty of articles about at present as to ‘why’ you should be participating. I’ll not go into any...

Andy Beal has a post that discusses the rapid increase in social media marketing and the apparent high ROI being achieved. At the same time it appears that e-mail marketing is still producing the goods. It raises the question then, which direction...