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Ridestory  
At Ridestory, we discuss new cars, the branding behind the evolution and the concepts that drove the development. It's not uncommon for us to talk about classic American muscle, high performance European exotics or the everyday-man's sedan.

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Saab sells some assets to BAIC

Dec 14, 2009
Will this cash infusion help GM sell the brand? Saab's future continues its roller coaster ride by securing some much-needed funds...by selling a portion of their assets. Let's start with a quick review. Right now, GM still owns Saab. Spyker is...

Chrylser's latest hire: Italian ad agency Armando Testa

Dec 4, 2009
UPDATE The president-CEO of Chrysler's brand division, Olivier Francois, announced today that Publicis Groupe's Fallon has been awarded the creative account for Chrysler, replacing Omnicom Group's BBDO which has had the account for many...

CNBC: Koenigsegg deal to buy Saab crumbles

Nov 24, 2009
UPDATE Apparently GM still has hopes of finding a buyer for Saab. "I talked to GM last night and my impression is that they have not given up hope," Joran Hagglund, state secretary at Sweden's Industry Ministry. On Tuesday, the Swedish...

The success of branded entertainment

Nov 18, 2009
Infiniti and Saab lead by example There's no doubt the recession has hit world-wide auto sales hard. With sales not meeting profit expectations, budgets are slashed in an attempt to cut costs. Marketing, of course, takes a hit as well. But sales...

Lincoln's MKS takes on the Europeans

Nov 12, 2009
And does a fair job keeping up Yes, this is a video produced to help garner sales but at least it's well done. And it's good to see Lincoln be competitive among a fair sampling of quality European sedans. I won't spoil it for you but it's worth...


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