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A public relations industry blog--focus on PR, luxury, lifestyle, beauty, fashion, jewelry, and the home furnishings industry. |
based on editor's review
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Brooke Shields The Lifestyle SpokesmodelJun 12, 2009
I have loved Brooke Shields since her first Calvin Klein ad and its makes sense that she remains the dominating spokesperson on TV during commercial breaks. I would love to get your opinion on...
Public Relations Tactics in a Time of RecessionAug 24, 2008
Recessionista: n. A person who dresses stylishly on a tight budget; according to wordspy.com. According to me? A catch phrase to encourage fashionistas to...
Wishing You A Very Merry Christmas!Dec 22, 2009
At our holiday lunch I asked a few of our team members what they were most thankful for this holiday season. Here were some of their responses…
Joshua (heads up or new biz): I’m grateful for today, because today is another opportunity to get it right...
Pierce Mattie PR's Tips to Fuel a Better ROI for Fashion, Beauty and Accessory Brands in 2010Dec 21, 2009
Looking for the best strategies to fuel a better ROI in 2010? Between the Pierce Mattie Trend Forecast and our What's Hot, What's Not for 2010, I was inspired to put together a list of beauty, fashion and accessories trends that editors will be looking...
ShelterPop Asks Pierce Mattie's Take on Martha Stewart Living vs. GOOP by Gwyneth PaltrowDec 18, 2009
ShelterPop a product of aol.com recently featured Pierce Mattie PR in an interview as home and lifestyle media experts on whether we thought Gwyneth Paltrow would trump Martha Stewart. One of our quotes made the article, read below for the remainder of...
Profile on The Best Personal Trainer in New York City: Louis Coraggio at Body ArchitectDec 16, 2009
Most Manhattanites and those that circulate out to the Hamptons in the summer have heard of Louis Coraggio and his work at Body Architect. He is known in the health industry for providing a highly focused fitness and wellness experience that insures...
Pierce Mattie Asks Is Cosmetic Beauty CPG Social Media the Solution for Lancome, Estee Lauder, and Clarins? Kline Study Reveals Changing Consumer Behavior Forces Shift in Global Beauty Retail ChannelsDec 15, 2009
As developing nations continue to embrace modern retail formats, beauty marketers in the Western world are working overtime to devise market-specific strategies to keep up with changing consumer behavior. According to data from Beauty Retailing Global...
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