This admissions video from Yale is getting around.  The New York Times Blog’s take on this adventure pretty much sums it up.  Please take note of the comments on the article. Harry Potter, Glee, I just don’t know.  High School senior Lauren Edelson...

Christmas came a couple of days early this year in the form of an e-mail: –“Dear Mr. O’Mara, I graduated from Berry College in 2007.  …  I found your website and recognized your name and work immediately because I’ve seen it so often in the...

When the temptation arises for higher education marketers to employ popular culture as a means of promoting an institution they may wish to read this first.   This young college searching young lady is not unlike her peers. The image above it at...

Viewbooks, search pieces, post cards, websites, billboards and whatever else I’ve neglected to list are the stock and trade of my work.  But it’s the Capital Campaign and the Casebook that carry the heavy lifting. It’s humbling for me to think about...