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Unlearning your Website: Thinking Like a Pre-CustomerNov 15, 2009
Many would consider their industry expertise to be a competitive advantage. What if I were to suggest that your knowledge about your products and services can be the greatest hindrance to the success of your website?
Tappers and Listeners
Consider...
Getting Personal with your CustomersNov 1, 2009
Most online transactions are fast, efficient, and completely lacking human contact. Why not shock your customers once in a while with a truly personal online experience? Below are 13 ways to get personal (in a good way) with your customers.
Shock your...
Breaking the Cycle of Website RedesignsSep 27, 2009
Website redesigns are expensive, time-consuming, and hugely popular. Why? Because unlike website optimization, they’re tangible and exciting. You clearly see the end result. In my observation, companies redesign their website’s quite frequently,...
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