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Only Dead Fish  
Only Dead Fish is a blog about advertising, media, communications, planning and digital from Neil Perkin, Director of Marketing & Strategy at IPC Media, one of the UK's leading consumer publishers.
Tags: advertising, communications, digital, media, planning, web
Author: Neil Perkin

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THIS Is How Marketing Should Work

Aug 1, 2008
This is a picture of one of the footballs my twenty quid bought as part of the Great Football Giveaway, moments after it was given to these kids in Uganda. I absolutely love it.

The Art Of Media

Jul 17, 2008
Media - it's all about the numbers, right? Accountability, reach, frequency, coverage, weight, strike rate, ratings, spots, eyeballs, impressions, click-throughs. If you like soup, there's always a good soup of numbers surrounding media you can drown in.

Dead Fish: Greatest Hits

Dec 21, 2009
  Image courtesy OK, so seeing as how we're approaching the end of the decade and all that, the time seems apposite for a retrospective of sorts. A Greatest Hits if you like. So I've been back through the last few years of blogging and picked out a...

Happy Christmas

Dec 21, 2009
  Image courtesy

Mag+

Dec 17, 2009
Below is a conceptual video (HT to Katy for the link) created by BERG London and the (Swedish publisher) Bonnier R & D team demonstrating a potential vision for digital magazines. I really like it. I like it because it strikes an excellent balance...

Bring Me Sunshine

Dec 16, 2009
  "Maybe it’s time to stop talking to your clients about social media completely. After all social media is not an objective in and of itself. It’s merely a means and a tool to create deeper and more valuable relationships with customers and...

Data Activism And The Met Office Climate Change Data

Dec 14, 2009
After all the pre-Copenhagen nonsense surrounding the leaked e-mails and allegations of manipulated evidence supporting manmade global warming, the Met Office decided to publish some of the data it uses to analyse climate change. I hadn't seen it so I...

THIS Is How Marketing Should Work


The Art Of Media



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