These days it seems as if every corporation has tried its hand at blogging. The more corporate blogs that exist in the blogosphere, the more difficult it becomes to gain blog subscribers by...

I’ve been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve...

Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire...

Nothing will turn readers away more quickly than blatant errors, boring copy and long-winded writers. Recognizing the deadly sins of SEO copywriting—and identifying ways to avoid them—is essential whether you’re drafting a blog post or creating...

A novelist can ride the tails of that one great book for years. And a print journalist who’s broken the story of the century might be able to play off that success for several months. But...

After a much deserved blogging vacation last week, I thought I’d start this final week of 2009 with wishes of appreciation for the readers of TopRank’s Online Marketing Blog and the fantastic team of writers we have. It was 6 years ago today, that...

When it comes to businesses leveraging the social web to communicate with customers and improve brand awareness, there’s some good news and there’s some bad news. The good news: 86% of professionals have adopted social media in some way, according...

eMarketer is one of the most cited resources for internet marketing trends, so when I received some tasty predictions for 2010, I thought they were too useful to keep to myself. These insights include future monetization models, the effect of...

The next in our series of interviews with Minnesota based, social media savvy marketing and public relations professionals is Greg Swan, Digital Account Group Manager at Weber Shandwick Digital. Greg manages and executes interactive public relations...

With all the hubub about personalized and real time search and the potential impact on the SEO work that can influence search visibility, the question about relevance comes to mind when considering books about search engine optimization. Search engines...