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Name Wire  
A blog focusing on the subjects of naming, branding, and linguistics, from the team at Strategic Name Development, a brand naming company.
Tags: brand names, brand naming, company, product
Author: William Lozito

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Starbucks' Treat Receipts Some Sweet Naming and Branding

Aug 5, 2008
Starbucks, which has been hit hard by the economy's downturn (a cause of some levity in the blogosphere), has decided to offer Treat Receipts to morning customers.

Tiger Woods Brand Name is in the Rough

Dec 15, 2009
The Tiger Woods scandal cannot be ignored anymore in these pages. Jokes and moral ranting aside, what is unfolding now is a case study in how a top athlete's personal behavior affects his endorsement power. And the value of the Woods name seems...

Nexus One Naming and Branding Gets "Dogfooded" with New Google Phone

Dec 14, 2009
The new Google phone is being "dogfooded" (tested) by employees and it's name is going to be Nexus One. It will be made by HTC and sold online. It seems this is the real deal, and of course has been met with real excitement across the...

Tavern on the Green Restaurant Brand Name Worth $19 million

Dec 11, 2009
I am fascinated by the fact that the name "Tavern on the Green" seems to be worth more than the restaurant itself. The Le Roy family, who has owned the restaurant for decades, filed for bankruptcy protection in September, but now its landlord,...

Google Goggles: Fun Naming for a Cool App

Dec 10, 2009
So some of the bloggers out there are accusing the new Google Goggles visual search tool of having a "silly name." I must object. I have always wondered when Google would find a way to link its name with the word "goggle" and now, it's...

Will Chrysler Replace the Lancia Brand Name in Europe?

Dec 3, 2009
So by 2011 Fiat S.p.A may be replacing their Lancia brand name with the Chrysler brand in Europe. This is a surprise move that may signal the demise of the 103-year-old brand name. It is also further proof of just how serious Fiat is about making...

Starbucks' Treat Receipts Some Sweet Naming and Branding



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